The Bridal Mall opened on February 14, 1993... yes, on Valentine’s Day! We have sent more than 10,000 brides down the aisle since that day and watched the fashion change from big, poufy, long sleeves and extra long trains to the strapless bodices with narrow skirts brides love today.

We believe that to give you the best possible service we need to work with you on an appointment basis... one on one. Our selection is the largest in the Northeast... more than 700 unique styles to choose from with samples ranging from Sz.6- Sz.28. To navigate this collection, you will enjoy the help of one of our friendly consultants who are trained in customer care and NOT in high pressure tactics.

We are unable to make appointments online.

We have a large informal collection for brides headed to the islands or Vegas. These gowns are sold off rack. If you are on tight budget, we have a room of clearance gowns priced from $99-$189 and our Value Collection of dresses from $399-$599. These are also sold off the rack. Gowns available for special order range from $599-$1799 with most dresses in the $800-$1200 range. We prize the opinions of our customers, so please take the time to leave your comments, wishes and desires on this site under “If I owned the shop...” We can always learn from your our brides as to how to make your experience better!

We would like to thank Peter Black from Wedding Bells Photography, Old Lyme. CT 860-434-6829 for his contribution to our web site by sharing beautiful bridal pictures with us for our introduction! We highly recommend him if you are looking for a kind and caring photographer to capture those special memories of your wedding day.